Opinions vary about the use of rock and roll music in TV commercials. However one may feel, it's hardly a novelty.

Here's a pretty extensive list of what tunes have been used for which commercials. And here's an entrepreneurial blog devoted to the topic.

For some folks of a certain age, coming to terms with the development has been somewhat of a difficult adjustment to make. As are many things one encounters as one gets increasingly geezed.

So it struck me as... how shall I say... an interesting advertising decision, when I saw tonight, for the first time, a commercial for menopause.com that used the Allman Brothers' "Blue Sky."