I never thought I would be arrested by MTV.
As a kid watching Tom Petty, Van Halen and, of course, Michael
Jackson dancing on the glowing streets, I remember suspecting, in
the faint way a child suspects, that this voyage with MTV was to
be a long one. I suppose I was right. After the haze of Kurt Loder
and Martha Quinn subsided, MTV was part and parcel of a personal
education in the politics of the culture industry.
I hate to make generational generalizations, but many twenty-somethings
have grown up with an acute awareness that their entire way of life
has been packaged. Critical in this has been MTV, which, using the
hypnotic allure of beats, rhymes, angst and sex, has successfully
digested a diverse range of countercultural tendencies. Every energetic
youth-culture creation--punk, hip-hop, techno, indie rock--all have
had their consumable moments at the table. Burp!
And so when MTV's The Real World, the pioneer "reality"
show in which jubilant,
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STEVE ANDERSON
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well-exercised multiracial youths discuss their emotions, began filming
its 11th season in Chicago in early July, many of us were looking
to give it a hardy unwelcome. The show set up shop in the now-gentrified
arty enclave of Wicker Park, almost three months after Starbucks had
settled in down the street. The MTV/Viacom mothership had landed.
And so, on July 21 at 11:15 p.m., Sergeant Crawford of the Chicago
Police Department's 14th District Gang Tactical Unit was arresting
me for scrawling, in chalk, in front of the door to the Real
World house, "What is Real?" Sixteen others were also carted
away for, in police lingo, 720 ILCS, 5/26-1, or "disorderly conduct."
As I was handcuffed, Kafka never felt more like a sitcom.
Why mess with The Real World? It wasn't that we had a deep
analysis so much as a deep pit in our stomachs. On a sunny July
10, some of us pranksters, equipped with a bullhorn, invited the
cast to quit their jobs. We were trying to liberate the actors from
unreality. "Free the Real World 7!" We shouted. "We have
a safe space waiting for you where you will be deprogrammed." Our
pleas for mutiny went unheeded. Up in the three-story superloft,
the cast could be seen staring down in wide-eyed confusion.
The following Saturday, (Bastille Day, incidentally) a plethora
of grievances were to pile up on the Real World doorstep.
The word had gotten out that an action was to take place at 11 p.m.
that night. The response was amazing. People from all over the city
crowded together to take a jab at this "home." Some were screaming
"Music Through Viacom," some simply berated the actors, some felt
the show was intrusive in the neighborhood, some felt it was an
advertisement for Mayor Daley's urban renewal, and some were utterly
confused. Bogus flyers had been circulated two hours prior advertising
an "extras party" at the house, leading star-struck enthusiasts
in Urban Outfitters regalia to wander amid the giddy culture-jamming
crowd, which grew to 350 people as an adoring bucket of red paint
was splashed on the front door. I wrote on the sidewalk, "Everyone
has the right to be famous."
Since the arrests, I have been questioned by many beguiled seasoned
activists: Who cares? This is a perfectly legitimate concern. With
the G8 demonstrations happening at the same time, such "causes"
feel like an activist's worst nightmare. Global debt vs. MTV: Which
gets you angrier? Besides, after 11 seasons, the show's producers
must be giddy to see a modicum of controversy on their doorstep.
Any press is good press.
But the extreme police response to merry-prankster antics put a
publicly coercive face on entertainment. We hit a nerve. The city
of Chicago will not allow us to complicate The Real World,
and is quite serious about maintaining a one-block reality-free
zone around the building; the show is a living, breathing advertisement
to the global viewing audience that Chicago is a hip urban playground
worthy of Seattle or San Francisco. Glossing over the gentrification
wars of the past 20 years, an agenda hides behind the camouflage
of a trivial youth reality show. The advertising never ends.
As many of the protesters chanted, "This is what the real
world looks like." 
Nato Thompson is a freelance writer and curator in Chicago.
He can be reached at natonovich@hotmail.com.
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