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Raceman Cometh By Ben Winters The stereotypical advertising executive has evolved over the years, from gray flannel to counterculture chic. But one thing hasn't changed: He's still white. Not for long, however; not if crusader Lowell Thompson has his way.
In the early '90s, the mild-mannered Thompson - an African-American career ad man - ducked into the phone booth of his soul and emerged as Raceman, launching a one-man crusade against segregation in the advertising industry. In 1992, Thompson conducted a survey and discovered that of an estimated 6,500 creative personnel in the top agencies, only 60 were African-American; he published those numbers in Print magazine, and he's been trying to change them ever since. "I want 15 percent of the creative departments of the top 25 ad agencies to be African-Americans by the year 2005," Thompson says. "Blacks comprise between 12 to 14 percent of the population at this point, and they should be much more fairly represented than they are."
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