Advertise with In These Times

The readers of In These Times are loyal to the magazine, civically engaged and willing to stand up for what they believe in. They are also well-read, highly educated and active in their communities. One In These Times subscriber said, "If I want to introduce a friend to the progressive movement today, I give them In These Times. It’s the best introduction available."

Media Kit

Download a PDF media kit containing all the information below here.

Schedule
Demographics
Rates and Sizes
Online Advertising
Contact Us

Schedule

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Issue Cover Date Ad Closing Shipping
37/04 April 2013 February 22 March 7
37/05 May 2013 March 26 April 4
37/06 June 2013 April 23 May 2
37/07 July 2013 May 21 May 30
37/08 August 2013 June 18 June 27
37/09 September 2013 July 23 August 1
37/10 October 2013 August 27 September 5
37/11 November 2013 September 24 October 3
37/12 December 2013 October 22 October 31
38/01 January 2014 November 19 December 5

 

Demographics

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Education

 20% Other
 24% Bachelors
 48% Graduate
 8% Post-Graduate

Age

 3% < 24
 15% 25-44
 44% 45-64
 38% 65 +

Income

 25% Under $29,999
 26% $30k-$49,999
 19% $50k-$69,999
 16% $70k-$99,999
 14% 100k+

Loyalty

 20% < 1 yr
 18% 1-2 yrs
 15% 2-3 yrs
 8% 4-6 yrs
 36% 7+ yrs

Book-Buying Habits During the Last 12 Months

Purchased 6 to 10 books
Purchased 11 to 20 books
Purchased 20+ books

Fifty-eight percent of In These Times’ readers have purchased a book reviewed in our culture section.

Active Readers

Contributed to a nonprofit
Voted in an election
Contributed to a political campaign
Attended a protest

Our readers stand up for what they believe in by committing their time and monetary support. The majority of our readers participate in one or more civic activities.
Reach our more than 25,000 print subscribers

 

Rates and Sizes

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Four-Color 1x 3x 6x
Inside Cover $1250 $1060 $937
Back Cover $1450 $1230 $1085
Full $1000 $850 $725
Two-Thirds $800 $720 $648
Half $600 $540 $486
Third $450 $405 $365
Quarter $375 $338 $304
Sixth $275 $225 $203

 

Dimensions

Full

Live: 7.125" x 9.2"
Bleed: 8.375" x 10.875"

Two-Thirds

4.7" x 9.2"

Half Horizontal

7.125" x 4.5"

Third Vertical

2.15" x 9.2"

Third Horizontal

4.7" x 4.5"

Quarter Vertical

2.15" x 7"

Quarter Horizontal

4.7" x 3.5"

Sixth Vertical

2.15" x 4.5"

Sixth Horizontal

4.7" x 2"

 

MECHANICAL SPECS

  • For bleeds, maintain a 0.375" safety margin on edges.
  • Final trim size is 8.125" x 10.625" (48p9 x 63p9)
  • All ads are printed 4-color (CMYK) on offset web press.
  • Binding method is saddle stitch.
  • FILES MUST BE SUBMITTED with 300 dpi (or higher) images and embedded fonts (not subsets) in PRESS READY Adobe PDF, Tif or Jpg files. No crop marks,please.
  • Advertisers submitting materials that do not meet our mechanical requirements will be required to resubmit their ad, or will be subject to additional charges.

Contact Art Director Rachel K. Dooley at (773) 772-0100, ext. 244 or .(JavaScript must be enabled to view this email address) for additional production questions.

Delivery

Online Advertising

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Our website is one of the most popular progressive news magazines on the web, averaging 275,000 visits per month. Our unwavering commitment to independent journalism since 1976 has earned In These Times a devoted following of readers. Advertisers have the opportunity to reach a motivated, intelligent audience.

Banners

Online ad sizes:

Leaderboard (728 x 90)
Medium rectangle (300 x 250)

Price: $8 CPM (cost per 1,000 impressions)

Minimum order for banners: 10,000 impressions.

We accept ads in any common format (such as Flash, JPG, GIF).

Reporting

All advertisers with InTheseTimes.com will have access to real-time metrics on click-through rates, total impressions, and current inventory.

eNewsletter

We send an eNewsletter to approximately 15,000 subscribers every week. We offer plain text and/or graphic ad space in each newsletter. It is a great way to connect with a very targeted, motivated audience.

Price:$250 per full-color banner ad, per e-newsletter. E-newsletter banner ads are available in standard leaderboard and medium rectangle sizes. Banners should be e-mailed in JPG, TIFF, PNG or EPS formats.

Contact Us About Advertising with In These Times

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Associate Publisher Dan Dineen
(773) 772-0100, ext. 225
fax (773) 772-4180