Vic Fingerhut, a polling and media consultant, designed the TV campaign that Newt Gingrich blamed for sinking his so-called “Contract with America.”
His populist strategic advice is widely credited with triggering a massive 15-point, 8-million vote rally for Hubert Humphrey by capturing a major part of the Wallace vote in the final three weeks of the 1968 presidential election. He is also credited with designing the “Australian working families” populist message strategy that defeated four term (and supposedly unbeatable) right-wing, anti-labor Australian Prime Minister John Howard and brought the present progressive government of Australia into office.
Vic’s survey findings over five decades have overwhelmingly established the near-universal power of “representational” formulations (“Who is better at handling the economy in a way that helps average working families?”) over more abstract performance-based frames (“Who is better at handling the economy?”) for progressive parties in a wide variety of political systems.
Obama, There’s Still Time
To win, the president needs to stop listening to the Democratic Party elite. MORE
Features · November 2, 2012
Winning in 2012
Wooing the volatile, mistrustful, anti-political — but crucial — Independent vote MORE
Features · September 19, 2012
Obama and the State of Democrats
We ignore the lesson of 1931, 1948, 1984 and 1988 at our peril. MORE
Features · February 17, 2010