Ray Aber­nathy has been a polit­i­cal, labor and pub­lic rela­tions con­sul­tant for more than 40 years, work­ing exclu­sive­ly for labor unions and non­prof­its. His blog, From the Left Bank of the Potomac, is at www​.rayaber​nathy​.com. He is co-author of The Inside Game: Win­ning With Work­site Strate­gies and author of A Prac­ti­cal Press Guide for Local Labor Unions.