One Superbowl ad—Dodge Truck’s “God Made a Farmer”—generated a buzz and quite a few spoofs for its “shameless heartland pandering,” as one response video from FunnyOrDie.com put it. This spoof (above), from Cuentame (the Latino Instigators), corrects Dodge’s ad, saluting the people who actually do most of the hard work. Hint: It’s not white males who can afford a $20,000 pickup truck.
Amien Essif is a regular contributor to Working In These Times and maintains a blog called The Gazine, which focuses on consumerism, gentrification, and technology with a Luddite bent. His work has also appeared on the Guardian and CounterPunch. You can find him using Twitter reluctantly: @AmienChicago