Logo Design In the News

Brian Zick

AFP reports: LONDON (AFP) - The "iconic" logo for the 2012 London Olympics was unveiled here on Monday, but critics immediately condemned it as "hideous" and a waste of money. (…) Organisers hope the logo, designed to be instantly recognisable worldwide, will help boost its campaign to raise two billion pounds to stage the Games."This is an iconic brand that sums up what London 2012 is all about -- an inclusive, welcoming and diverse Games that involves the whole country," said Olympics minister Tessa Jowell.But critics were not impressed. (…) A poll by the BBC News website asked readers to give it a gold, silver or bronze medal, or a wooden spoon if they really didn't like it. Eighty three percent gave it a wooden spoon.

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